User blog comment:DYBAD/Character Sheet/@comment-24955665-20141004152616/@comment-24955665-20141004164815

Because he gives the best arguemts for why it is rational to be an owner of your concepts(Morality,Good,God,Evil,State,Truth,Lie,Humanity,ect.) instead of being their slaves like everyone else is.

His book "The Ego and its Own" is tough to understand but you can understand it with enough time. It needs to be read more then once.

I can not give you a full understanding here, but if you want good arguments as to why you should make yourself the measure of ALL THINGS. Then read his book.